OUR HISTORY

la-nostra-historia

In 1934, he and his wife Merçè Bosch and a few family members and employees moved to the town of El Carpio, in Cordoba province, where they founded a modern abattoir and meat industry under the name of ‘La Flor Andaluza’. The outbreak of the Spanish Civil War forced them to return home, where they took up the reins of their activity again as soon as they could. In the mid-1940s, the family business was joined by their son Joaquim Albertí and shortly afterwards it adopted the brand of ‘LA SELVA‘, the name of the county in which it is based. It then began to specialise in cooked ham, becoming one of the pioneers in the introduction of the product in Spain.

Currently we have 28,000 m² of facilities where we produce both cooked and cured meat products. We distribute under the brands of ‘LA SELVA’, highly prestigious in our country and the leader in the Premium cooked ham segment, ‘Carsodo‘, a reference in cured meats and bought in 2008, and ‘Gala‘, which is more commercially focused.

This family company has its origins in a modest butcher’s
opened in 1917 in Campllong by Josep Albertí Lapedra.

EXPLORE
OUR TIMELINE

Discover the moments that have marked the company’s history

1917

The Albertí family began producing cooked pork products in Campllong, becoming one the area’s most important companies.

1934

“La Flor Andaluza” was created in the Cordovan town of El Carpio, with the most modern facilities in the area, providing technical innovation and producing typical local products.

1944

Joaquim Albertí, the eldest son of the founder, joined the company, boosting the production of La Selva cooked ham.

1947

It became possible to produce excellent quality canned ham, thus increasing the company’s growth. The 'La Selva ' trademark was registered.

1963

A time of great commercial expansion. The range of cooked sausage products was expanded and distribution was extended to cover the entire state.

1987

Xavier Albertí, a member of the third generation of the family, joined the management, professionalising all areas of the company: R&D, Quality, Production, Sales, etc., and making it one of the first companies in the sector to achieve ISO 9002 certification.

2008

The company took over Carsodo, one of the top names in cured meats, thus extending its range of products.

Press Material

You can download materials related to our company here.

For more information, please contact us. contact us